Embedding BI in Your App — From iframe to API
Power BI Embedded, iframe vs API approaches, custom visuals, white-labeling reports, and building analytics into your product.
Every SaaS product eventually gets the request: "Can we show customers their own analytics?" Usage dashboards. Performance reports. ROI calculators. The kind of data visualization that turns a tool into a platform and a platform into something sticky.
Embedded analytics is the practice of building BI capabilities directly into your application. Instead of sending users to a separate BI tool, the analytics live inside your product. And there's a spectrum of approaches — from simple iframe embeds to fully custom-built dashboard experiences.
The Approaches
Approach 1: iframe Embed (Simplest)
Take an existing BI report (Power BI, Metabase, Looker) and embed it in your application using an iframe.
<!-- Simple iframe embed -->
<iframe
src="https://app.powerbi.com/reportEmbThis lesson is part of the Guild Member curriculum. Plans start at $29/mo.