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Rollback Strategies — When Deployments Go Wrong

Learn how to quickly undo bad deployments with platform rollbacks, feature flags, and database migration strategies.

13 min readdevops, monitoring, rollback, deployment

It's 4:47 PM on a Friday. You merged a PR, it passed CI, the preview looked fine, and it deployed to production. Ten minutes later, Sentry lights up with errors. Users can't check out. Your payment integration is returning 500s. The on-call Slack channel starts buzzing.

What do you do?

The answer depends on whether you prepared for this moment. If you have a rollback strategy, you're back to a working state in under a minute. If you don't, you're panic-coding a hotfix while your application is broken for everyone.

Every deployment is a bet that things will go right. Rollback strategies are your insurance policy for when they don't.

The Rollback Spectrum

Rollback options range from simple and fast to complex and slow:

| Strategy | Speed | Complexity | Risk | |----------|-------|--

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