App Store Optimization
Keywords, screenshots, descriptions, ratings, and the strategies that drive app store discovery
You've built a great app. Now people need to find it. App Store Optimization (ASO) is SEO for mobile — the practice of optimizing your app's listing to rank higher in app store search results and convert more browsers into downloads.
Unlike web SEO, where you're competing for Google's attention, ASO operates in two ecosystems with different rules: Apple's App Store and Google Play. Each has its own ranking algorithm, its own metadata fields, and its own review process. This lesson covers both.
Why ASO Matters
Over 65% of app downloads come from app store search. If someone searches "budget tracker" and your finance app doesn't appear in the first 10 results, it effectively doesn't exist for that query.
ASO has two goals:
- Visibility — Rank higher in search results for releva
This lesson is part of the Guild Member curriculum. Plans start at $29/mo.