Notification Strategy — Don't Spam Your Users
Design a notification strategy with frequency caps, user preferences, batching, and multi-channel orchestration that keeps users engaged without driving them away.
You've built four notification channels: email, push, in-app, and SMS. You have the technical ability to reach your users anywhere, anytime, through multiple channels simultaneously.
Please don't.
The most common notification mistake isn't technical — it's strategic. Teams build the infrastructure, then fire on all channels for every event. User got a new follower? Email, push, in-app, and SMS. Someone liked their post? All four channels. Order status changed from "processing" to "shipped"? You guessed it.
This is how you get uninstalled, unsubscribed, and blocked. Notification strategy isn't about what you can send — it's about what you should send.
The Notification Hierarchy
Not all events deserve the same treatment. Map each event type to the appropriate channels based on
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